Takeaways:

  1. Support any comparative claims and clearly disclose the basis of the comparison.
  2. Be specific about claims regarding products or components made in the United States.

Last month, the National Advertising Division (NAD), a self-regulatory body, recommended that Telebrands, Corp., discontinue certain advertising claims for the company’s Atomic Beam flashlight, including claims comparing its brightness

Takeaways:

  1. Regulators continue to emphasize that relative comparisons in advertising must be supported by fact-based evidence.
  2. Each claim in an advertisement remains subject to review by the National Advertising Division.


Continue Reading National Advertising Division Recommends that Maker of Reusable Storage Bags Discontinue Unsupported Comparative Advertising Claims