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Paul Hirose serves as outside general counsel for midsized and multinational corporate clients. Paul provides strategic legal advice to help companies reach their business goals and counsels on risk and litigation avoidance strategies, operational issues, intellectual property, and marketing and advertising matters. With over two decades of experience as marketing counsel for Isuzu North America, he has developed a deep understanding of the client perspective that informs all aspects of his work.

The Federal Trade Commission recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address the FTC’s latest thinking about how the truth-in-advertising standards under the FTC Act apply to endorsement and review-related issues.

The updated Guides expand or clarify guidance related to (1) who can be considered