The ESRB, and it’s European equivalent PEGI, have issued new labeling requirements for video games containing loot boxes or other types of in-game purchases with randomized elements. The new labeling designation of “In-Game Purchases (Includes Random Items)” includes, but is broader than, loot boxes. Failure to adhere to this requirement may result in fines. Read
Kirk Soderquist is a partner in the Technology Transactions & Privacy practice in the Seattle office of Perkins Coie and a co-chair of the firm’s Interactive Entertainment practice.