In July, the California legislature approved a new consumer privacy law that represents one of the most significant pieces of privacy legislation ever passed in the United States. The California Consumer Privacy Act of 2018 (CCPA), set to take effect in 2020, creates a host of obligations for businesses that collect personal information about consumers, households, or devices in California and meet certain threshold criteria. The CCPA imposes transparency obligations and requires businesses to provide disclosures about their information practices both before collecting personal information and in response to consumer requests. In addition, companies that “sell” personal information, a concept defined broadly under the law, must provide additional choices and disclosures to consumers, including the ability to stop the sale of their personal information.
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