Key Update:
- The Federal Trade Commission (FTC) will host a virtual event on October 19, 2022, titled “Protecting Kids From Stealth Advertising in Digital Media.” The FTC is also seeking public feedback on how digital advertising and marketing affect children.
- The Children’s Advertising Review Unit (CARU) of BBB National Programs issued a compliance warning reminding advertisers that the Self-Regulatory Guidelines for Children’s Advertising (Advertising Guidelines) apply to advertising directed to children in the metaverse.
- Brands should be aware of this increased scrutiny by the FTC and CARU when engaging in advertising to children in digital media.
Continue Reading FTC and CARU Target Advertising to Children in the Digital Age