With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges. This Update highlights hot topics in advertising law for 2024.

Click here to read the full Update.

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Photo of Amanda Beane Amanda Beane

Amanda Beane serves as co-chair of the Advertising, Marketing & Promotions practice.

Photo of Jason Howell Jason Howell

Jason Howell serves as co-chair of the Advertising, Marketing & Promotions practice and as a member of the Trademark, Copyright & Media practice.

Photo of Mark S. Goodrich Mark S. Goodrich

Mark Goodrich provides guidance on a variety of advertising compliance matters and helps brands navigate complex state, federal and local advertising, promotion and consumer protection laws. Mark’s experience includes counseling related to claim substantiation, endorsements and testimonials, deceptive pricing, discount or coupon offers…

Mark Goodrich provides guidance on a variety of advertising compliance matters and helps brands navigate complex state, federal and local advertising, promotion and consumer protection laws. Mark’s experience includes counseling related to claim substantiation, endorsements and testimonials, deceptive pricing, discount or coupon offers, negative option or “automatic renewal” of subscriptions, cause marketing, online disclosures, intellectual property rights, free offers, native advertising, and other Federal Trade Commission (FTC) rules and guidelines. He also frequently drafts rules for contests, sweepstakes and related games, and provides counsel on how to structure promotions to comply with state and federal laws.

Erik Tuvey

Erik Tuvey advises a wide range of clients, from startups to Fortune 500 companies, in various practice areas, including advertising, marketing and promotions, commercial contracting, and dispute resolution. Erik has worked directly in client organizations through remote and on-site secondments, providing immediate legal…

Erik Tuvey advises a wide range of clients, from startups to Fortune 500 companies, in various practice areas, including advertising, marketing and promotions, commercial contracting, and dispute resolution. Erik has worked directly in client organizations through remote and on-site secondments, providing immediate legal support when needed and seamless interaction with outside counsel for more complex issues.

Photo of Jared Bryant Jared Bryant

Jared Bryant has experience helping brands, from startups to top Fortune 500 companies, to navigate complex state, federal, and local laws governing various marketing, advertising, promotions, consumer protection, copyright, trademark, and right-of-publicity legal issues.

Photo of Tim Carter Tim Carter

Tim Carter represents, counsels, and defends clients in intellectual property (IP), media, advertising, unfair competition, and consumer protection matters.

Photo of Nathan Kosnoff Nathan Kosnoff

Nathan Kosnoff has experience working on a broad range of matters, including intellectual property and trademark disputes, antitrust, construction defect litigation, campaign finance law, and government and internal investigations.